The method can effectively improve the promotion activities as sales in a short period of time, is very useful in the terminal stores the holidays, during the anniversary. But only the scientific marketing strategy in order to achieve the desired effect, not through the analysis of the data and the "inspiration" decisions, contrary to the market operation rules, the businessman is tantamount to doing no end of trouble for the future.
Retail businesses often engage in some promotional activities, such as buying 100, returning 50, giving 500 yuan to send gifts, etc. What are the common ways of promotion? What are the general categories of sales promotion? What kind of products do you sell easier to get bigger profits?
Sales promotion as one of the most important means of marketing, according to the different business, there are dozens or even hundreds of different ways. The most common are holiday gifts to buy, sale, discount, membership card points, or some attractive activities, such as Gome opened in Tianjin, was held before the 1000 17 inch color TV, a only sell a piece of money "and so on, these are to increase customers' interests method to increase the commercial value of goods, to achieve better sales purpose.
Promotional products are also classified according to different purposes and different means of promotional activities. They can be used in activities, whether they are salable goods or unsalable goods. For example, in the Mid Autumn Festival moon cake is selling food, through promotions to stimulate consumers to buy, but through the investigation, the mid autumn festival night, the moon cake price will plummet, the moon cake from selling goods into unsalable goods. At this time, if the business must take more powerful means and more ingenious way to carry out measures, otherwise the commodity will become "waste".
Profit can not be determined by the selling of goods or unmarketable profits. In the best selling stage of the commodity, it is possible that the promotion activity is great and the profit is very thin. In the unmarketable stage, if the price of the commodity itself is low, even if the merchant looks down most of the price, it is still very profitable.
Many businesses in the promotion price often are based on "the wise remark of an experienced person and not a scientific and reasonable pricing scheme, please explain how according to different sales objective to formulate the scientific pricing strategy?
There are three basic categories of pricing methods: the first is the cost oriented pricing method, the second is the demand oriented pricing method, and the third is the competition oriented pricing method.
There are two categories of cost - oriented pricing, one is called cost addition, and one is called target pricing. The concept of cost addition is explained in detail, for example, the cost of the commodity is 10 yuan, and the merchant wants to earn 1 yuan, and the final price is 10+1 (yuan). The target pricing is based on the total cost and the expected sales volume, to determine the target rate of return and to calculate the price. Specific to the promotional pricing, we must first product cost and presented some cost in pricing, coupled with the hope is the last part to obtain profits, commodity prices.
The demand oriented pricing method is divided into three types: cognitive value, reverse pricing method and demand differential pricing method. Cognitive value is relatively subjective, for example, the specific pricing of a star concert ticket, besides the cost of hardware facilities such as venues, equipment, etc., it mainly depends on your cognition degree.